HOAS - HISTORY OF A STYLE

OGR - Officine Grandi Riparazioni, Torino

HOAS - HISTORY OF A STYLE

With the aim of turning the spotlight on Turin, one of the great capitals of international fashion and design, the brands Carlo Pignatelli, Tom Rebl, Eleventy and Bagutta presented their new autumn-winter 2020 collections on the occasion of HOAS (History of A Style) - the new format created to tell the story and the creative process of fashion brands. 

A path of 3 rooms came to life in the spaces of OGR (Officine Grandi Riparazioni) in Turin, which for four evenings became the catwalk of the shows of the maisons. 
An unprecedented story of the heritage of the four brands through augmented reality content, usable with VR visors, a room dedicated to the static presentation of iconic garments and a photographic exhibition.

FLOAT in ideas defined and conceived the format, directing in execution
the creative and scenic aspects.

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