ZACAPA “ROOM EXPERIENCE 2.0”

Posteria- Milano, Horti Sallustiani Roma

ZACAPA

To introduce the public to the scents, colors and flavors of Zacapa's ultra premium rum, in 2013 and 2014 FLOAT oversaw the creative direction of the Zacapa ROOM EXPERIENCE: a multi-sensory journey into the world of the renowned Guatemalan rum enriched by an unprecedented taste experience.

The tasting of Zacapa XO, the top of the range, was enhanced by the sophisticated creations of starred chef Massimo Bottura (Osteria Francesca, Modena - three Michelin stars) in the first year, and Massimiliano Alajmo, chef patron of the three-Michelin-starred restaurant Le Calandre, Padova, in the second. 

FLOAT has also supervised in UK and Spain the successful format already presented in Italy in Rome and Milan.

#FOOD&BVERAGE