PORTA VENEZIA DESIGN DISTRICT

Milan Design Week

L’ALTRO DISTRETO

“Made to be different made to be l’Altro”

45°28’27.77’’N 9° 12’18.04’’E

The coordinates not only indicate the area that constitutes the Porta Venezia Design District, but they also indicate a new extension of thought and a different approach to a district project that sees in design its main, unique but non-exclusive expression.

Porta Venezia Design District, L’ALTRO distretto, was created with the objective to trace and narrate a different urban fabric and communicate in a contemporary manner a other vision of design, in dialogue with the context and the values it represents, on the backdrop of highly representative landmarks of the city of Milan.

A historical area of Milan looking to the future, depositary of the city’s various socio-cultural stratifications recognizable in the different elements that characterize it, from the historical architectures to the most contemporary evolutions. A city system where change is a spontaneous reaction, meandering through its neighborhoods and streets networks.

Expression of a city in continuous evolution and transformation, Porta Venezia’s neighborhood established itself, through the years, as a cosmopolitan, inclusive, rebel spirited district; peculiarities that L’ALTRO district intends to highlight, focalizing the attention on aspects of uniqueness and particularity.

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